Marketing Assistance for Sarbanes-Oxley Compliance Initiatives

Forward thinking marketing departments can benefit from the wave of compliance initiatives brought on by the Sarbanes-Oxley Act of 2002. SOX or SarbOx, as it is called, was initially passed to restore public faith in the financial sector. And while many argue the minutiae brought on by the regulation can be cumbersome and time consuming, most corporations are extending the guidelines of SOX beyond the books. Savvy marketers are using Sarbanes-Oxley as an opportunity to sharpen their departments, reallocate resources and demonstrate their impact on the bottom line. This is especially important for marketers working to ready their company for an IPO or Merger and Acquisition (M&A).

In many cases, marketing efforts guided by Sarbanes-Oxley lead to more open communication and workflow between the Financial, IT and Marketing departments. This is due, in part, to the realization that compliance regulation is intended to be less of a one-time event and more of an improved overall process. Marketers should view this mandated compliance as an opportunity to architect more centralized and transparent workflow and lead management processes. At a minimum the result should be the creation of a central repository that collects all internal and external marketing information, automated systems to address leads and tracking mechanisms to measure performance.

Horizon Marketing Group can help maximize the marketing opportunities presented by heightened compliance. Contact us for a step-by-step, turn-key approach for marketers faced with this unique opportunity.