What We Do

{creation + innovation x strategy } = results

Lead Generation and Management

Some companies take a shot-gun approach...getting as many names as possible. They figure the odds will work in their favor but end up spending more time and money than if they had done a better job targeting prospects in the first place.

Others generate leads efficiently but are mitigated by a poor lead management process.

That's where Horizon Marketing comes in.

We can help you evaluate strategic opportunities and devise a plan of action based on proven talent and processes. From database development to data analysis and process evaluation, we provide the insight and knowledge that can be applied to acquisition, retention, and loyalty programs.

Lead Generation and Management services include:

  • Lead Generation Campaign Development
  • Creative Development
  • Segmentation Strategy and Communication Planning
  • Media Planning / Buying and List Acquisition
  • Database Marketing
  • Sales Script Development
  • Lead Management Process Planning and improvement
  • Conversion Point T analysis and improvement strategies