100 Percent Irish: Murphy's Stout and Murphy's Red Kick Off St. Patrick's Day

Promotional Elements to Drive Volume of Murphy's
during the St. Patrick's Day Season

White Plains, NY - When it comes to celebrating St. Patrick's Day, few beers really capture the true essence of the Irish spirit. Murphy's does. Murphy's Stout and Murphy's Red Beer, brewed according to the original recipe from Cork, Ireland, represent the Irish spirit-feisty and brimming with attitude.

Beginning in March, Murphy's will kick off St. Patrick's Day with a wide range of promotional items that will be available for both on-premise and off-premise retailers, where legal.

For on-premise accounts, Murphy's Red and Murphy's Stout banners and pennants will be available, as well as Murphy's branded t-shirts, hats, key chains, and other fun, high-visibility St. Patrick's Day themed promotional items. Murphy's branded beer cups, imprinted with www.drinkmurphys.com and a traditional Irish toast will also be available.

For off-premise accounts, Murphy's branded case cards, banners, pennants and beer cups will be available.

"Murphy's Stout and Murphy's Red are distinctive premium beers that bring the true taste of the Irish spirit closer to home," said Damiano Possenti, Star Brand Imports marketing manager for Murphy's. "The St. Patrick's Day season is the ideal time for retailers to acquaint customers to Murphy's, because once they do, consumers will want to enjoy it throughout the year."

Murphy's drinkers will tell you that one of the most important aspects of drinking a stout is the "perfect pour." In fact, the "perfect pour" has developed such a reputation that Murphy's created an interactive challenge at www.drinkmurphys.com where consumers can practice pouring the perfect pint of Murphy's Stout.

About Murphy's:

James J. Murphy founded the Murphy Brewery in Cork, Ireland in 1856. Murphy's Stout was launched in the United States in 1992. Murphy's Red Beer was launched in the United States as Murphy's Irish Amber in 1996 by Heineken USA. As of Jan. 1, 2002, Star Brand Imports is responsible for the Murphy's Stout brand and the rebranded Murphy's Red Beer brand in the United States. For more information please visit www.murphys.com.

About Star Brand Imports:

Star Brand Imports, based in White Plains, NY, and a member of the Heineken Group, imports and markets a wide range of specialty beer brands, including: Paulaner and Hacker-Pschorr imported from Munich, Germany; Birra Moretti, produced in Northern Italy; Murphy's Stout and Murphy's Red Beer; Affligem brewed in Belgium; Zywiec from Poland; Edelweiss from Austria; and Fischer imported from France. For more information, please visit www.starbrandimports.com