Award Winning Moretti Beer Launches - "Have You Met Moretti?" Campaign with Intriguing New Look of Moretti Man

Moretti Invites Consumers to Look More Closely at Moretti through its New, Creative Advertising and Promotional Campaign

Birra Moretti, which is fast becoming the top selling beer in Italy, has launched a new promotional campaign, dubbed "Have You Met Moretti?," designed to peek consumer interest in Moretti beer and showcase the mustached Moretti man, who has donned the Moretti label for nearly 60 years, and still now in a series of new and intriguing silhouetted black and white images. These new images, in addition to the traditional colorized Moretti man bottle label, will be on upcoming Moretti advertising and promotional items for on and off-premise retailers, where legal.

The "Have You Met Moretti?" tagline provides an invitation to consumers to taste and experience Moretti, the most desired beer in Italy, while encouraging them to take a closer look at the Italian lifestyle experience-an experience enriched by food, dining, friends and culture. Moretti is the epitome of the Italian lifestyle, and is best enjoyed by those who have a keen appreciation for all things Italian. In fact, Moretti is the premium Italian beer that Italians prefer.

Consumers are invited to taste the difference that comes from Moretti's traditional Italian-style brewing methods. Moretti is produced with only the highest quality ingredients, a special yeast and a mixture of hops that gives the beer its unique aroma intensifying the slight bitter flavor.

Despite its Italian heritage, Moretti is actually the perfect compliment to all food genres, satisfying the most discriminating palates. With a slight hoppy aroma and well-balanced flavor, Moretti is a smooth, well balance Pilsner that pairs well with many types of cuisine such as chicken, veal, beef and pasta dishes.

"We wanted to bring renewed life to the Moretti man and to engage consumers in a way that would bring a bit more intrigue and curiosity about the Moretti brand," said Damiano Possenti, Star Brand Imports marketing manager for Moretti. "We are excited to introduce legal drinking age consumers to our new campaign and to provide them with a glimpse into the Italian lifestyle experience. We are confident that once they try Moretti, they will discover a high-quality import which can be enjoyed with family and friends no matter what the occasion."

About Moretti:

In 1859, Luigi Moretti founded his "Beer and Ice Factory" in Udine, Italy. Today, Birra Moretti, the most desired beer in Italy, is still produced following traditional handcrafted brewing methods, the result of a production process that has remained almost unchanged. The recipient of several international awards, Birra Moretti is now exported to more than 30 countries worldwide. Star Brand Imports markets and imports Moretti in the U.S. For more information visit: www.morettibeer.com

About Star Brand Imports:

Star Brand Imports, based in White Plains, NY, and a member of the Heineken Group, imports and markets a wide range of specialty beer brands, including: Paulaner and Hacker-Pschorr imported from Munich, Germany; Birra Moretti, produced in Northern Italy; Murphy's Stout and Murphy's Red Beer; Affligem brewed in Belgium; Zywiec from Poland; Edelweiss from Austria; and Fischer imported from France. For more information, please visit www.starbrandimports.com