Birra Moretti Brings the Italian 'Festas' Experience to Consumers this Summer

Consumer Promotions and Key Elements to Increase Brand
Awareness and Sales of Moretti Beer

White Plains, NY- Throughout Italy's small villages and large cities you will find residents celebrating at Italian Festas- the Italian word for "festivals". Italian Festas are the epitome of Italian life, bringing together the foods, culture and spirit of Italy and its people. Birra Moretti, an authentic Italian-pilsner style beer, is capturing the true taste of summertime Festas with the launch of its summer promotions beginning in July.

For off-premise accounts, Moretti's offers a sweepstakes on the Moretti Retro Fridge, where legal. This old-world, classic refrigerator design is done in a bold Moretti red with the Birra Moretti brand name adorning the front. The Moretti Retro Fridge Sweepstakes will assist in building brand awareness.

Moretti Italian Festas promotion continues with IRC's and mail-in rebates, where legal: Buy 12pack of Moretti beer and your favorite Italian wine (minimum wine purchase of $6.99) and get $2.00 off.

"Moretti compliments the wonderful sights, sounds and of course flavors of the Italian Festas," said Damiano Possenti, Star Brand Imports marketing manager for Moretti. "Moretti is a true, Italian beer, which consumers can enjoy all summer long, no matter what the celebration."

About Moretti:

In 1859, Luigi Moretti founded his "Beer and Ice Factory" in Udine, Italy. Today, Birra Moretti, the most desired beer in Italy, is still produced following traditional handcrafted brewing methods, the result of a production process that has remained almost unchanged. The recipient of several international awards, Birra Moretti is now exported to more than 30 countries worldwide. Star Brand Imports markets and imports Moretti in the U.S. For more information visit: www.birramoretti.com.

About Star Brand Imports:

Star Brand Imports, based in White Plains, NY, imports and markets a wide range of specialty beer brands, including: Paulaner and Hacker-Pschorr imported from Munich, Germany; Birra Moretti, produced in Northern Italy; Murphy's Stout and Murphy's Red Beer, brewed according to the original recipe from Cork, Ireland, in the Netherlands; Affligem brewed in Belgium; Zywiec from Poland; Edelweiss from Austria and Fischer imported from France. A member of the Heineken Group, in 1980 Star Brand Imports was originally established as Advanced Brands Inc., dba Fischer Beverages International, which later became Star Brand Imports in 2004. For more information, please visit www.starbrandimports.com.