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For Immediate Release
December 10, 2009

Media Contact:
Monica Kozak
888.275.6202, Ext.730
Direct: 203.545.1055
Monica@horizonmarketing.com

Horizon Marketing Group Introduces Horizon Connect As Its Full Service Social Media Division

- Specializing in Helping Corporations Use Social Media Tools, Sites and Applications to Connect With Customers and Prospects -

Rocky Hill, CT (December 4, 2009)—Horizon Marketing Group, a leading interactive marketing and communications agency, has formed Horizon Connect, a full-service social media company dedicated to assisting organizations increase their presence in the social media space.  This move is in keeping with the agency’s mission to deliver specialized strategies and results based on evolving trends.  Horizon Marketing Group has launched five subsidiaries, each focusing on a specific product, service or vertical market.
By listening, monitoring, creating and responding to buzz, Horizon Connect helps B2B and B2C clients grow their friends, fans, followers and connections, resulting in quantifiable results for its clients.  Whether using Twitter, Facebook, LinkedIn, YouTube, Flickr or any number of branded communities, Horizon Connect grows leads by getting clients involved in conversations about their brand and industry. All of this is backed by unparalleled reporting and constant evaluation.

 

--More--
"As times change, we realized the strong need for social media as a separate branch within Horizon Marketing Group’s network of companies," said Bryn Tindall, CEO of Horizon Marketing Group. “Whether a client is looking for a specific social media outreach campaign, viral email campaign, video marketing or branded community, Horizon Connect offers a unique solution to match each client’s goals, timeline, budget and industry.”

Under the Horizon Marketing Group umbrella, Horizon Connect has helped many clients embrace the ever-changing social media landscape.  Cryo-Cell International, a long-standing Horizon client and leader in cord blood stem cell cryopreservation, expanded its reputation as an industry leader while seeing stock prices reach a 52-week high while successfully leveraging the power of search optimized content, ePR and social media through Horizon services. NAVTEQ, a Horizon client and the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, saw an increase in branded social media conversions by 1,500 percent following the start of a social media based campaign directed by the team at Horizon Connect.

Horizon Connect’s social media services include full-service strategy, coaching and execution of social media initiatives including listening and monitoring, optimized content creation, blog writing and commenting, ePR and more.

For more information about Horizon Connect, please visit www.horizon-connect.com or call 860-430-1180.

About Horizon Marketing Group

Horizon Marketing Group is a leading interactive marketing and communications agency, delivering services to clients around the world. Horizon’s network of branded companies provides advertising, social media strategy, email marketing, corporate communications, strategic media planning and buying, technology solutions, search marketing and public relations / ePR / Online Reputation Management to clients in more than 30 countries. Horizon Marketing Group's family of companies includes Horizon Interactive, Vanguard Financial Consulting, Peer360, Relationship Capital Group and Divide The Ride. To learn more, visit www.horizonmarketing.com.

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