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For Immediate Release
September 9, 2008

Media Contact:
Monica Kozak
888.275.6202, Ext.730
Direct: 203.545.1055
Monica@horizonmarketing.com

Global Expansion: Horizon Marketing Group Expands Internationally to Help Businesses Sell And Compete In The Global Marketplace

- Horizon Expands its International Services Offering in Response to Increased Demand Both From U.S. Companies Seeking to Sell in Markets Outside of the U.S. and International Companies Seeking to Sell in the U.S. -

Rocky Hill, CT-Horizon Marketing Group’s International division will offer an array of services both for domestic companies who want to sell internationally, as well as for foreign companies who plan to do business in the United States. 

The main offerings will include:

• International marketing strategy and planning
• International and Multilingual SEO and SEM (including local domain registration and geo location web hosting)
• Global, region and country specific online media campaigns
• Localization and fulfillment of marketing materials (foreign language translation and copywriting)
• International sales force best practices
• Global Communications Platforms (websites, intranets, digital asset management systems, knowledge sharing, and email communications)
  Multi-language, multi-location internal and partner communications

Horizon brings to the forefront what companies need to know before they enter into business on a global scale,  including how to properly register a business in a particular country; researching specific markets where a business intends to sell their product or service; obtaining proper patents, trademarks, packaging, design, licensing and other legal approvals; how a business’s payments will be processed when using non-US currency; how to handle shipping charges and custom requirements; and indentifying ways in handling customer support in the  language and time zones of the territories a business is selling to.         

“Developing, understanding and working with foreign markets requires a high level of preparedness,” said Paul Butcher, Vice President of Horizon Marketing Group. “A common mistake for businesses who decide to sell internationally is to assume that what works for the U.S. market will work in other markets. Learning what will resonate from a cultural perspective in each market can make or break a business. It is important to think beyond the “business as usual” mentality.”

Butcher also stresses that a business that plans to market internationally should make sure that their company’s website, advertising, and marketing materials are properly localized and optimized for each target market. Also, the tone and feel of a specific marketing campaign—especially the writing and design style, needs to be reflective of whom the intended audience is, as response to a campaign can vary greatly from one country to another. 
   
If you are interested in discussing International communications and marketing opportunities for your business, contact our International
Marketing team today at 888-275-6202 Ext. 733 or email us at international@horizonmarketing.com.

About Horizon Marketing Group

Horizon Marketing Group is a leading interactive marketing and communications agency, delivering services to clients around the world.  Based in Connecticut and Florida, HMG's network of branded companies provides advertising, email marketing, corporate communications, strategic media planning and buying, technology solutions, search marketing and public relations / ePR to clients in more than 30 countries.  Horizon Marketing Group's family of companies includes Horizon Interactive, Vanguard Financial Consulting, Peer360, Relationship Capital Group and Divide The Ride.

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