For Immediate Release
Media Contact:
Monica Kozak
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Direct: 203.545.1055
Monica@horizonmarketing.com

E-Marketing Solution Provider Peer 360º Announces Web2text

WEB2Text's Mobile Marketing Technology Enables Brand Marketers to Launch Creative, Interactive Mobile Marketing Campaigns Instantaneously

Cromwell, Conn. (Monday, March 22, 2010))–Now that the mobile advertising industry is estimated to be worth at least $1 billion*, the need to have access to a mobile messaging platform that can quickly reach a targeted audience is a vital necessity. Peer360°™, an e-marketing solution provider and creator of the Peer360° suite of email marketing tools, introduces its latest product offering—WEB2Text™, a mobile marketing solution that empowers brand marketers, agencies, media and entertainment companies to quickly and effectively launch creative, interactive text (SMS), mobile web (WAP) and interactive voice recognition campaigns (IVR).

The WEB2Text platform provides users with the ability to send text messages directly from a web interface, send one-off messages to any mobile device, integrate text messaging with their current website, and trigger automated broadcasts to lists remotely from a mobile phone. WEB2Text also offers full tracking of all messages sent and their delivery status. Additionally, WEB2Text can integrate with pre-established databases to provide unique segmentation opportunities tied to specific actions desired.  To see WEB2Text in action, send a text message with the keyword “HMG” to number 44144.

A wide variety of marketing campaigns can be instantly created and executed by WEB2Text customers. Examples of campaign features that are currently supported on the WEB2Text platform include:

• Mobile Subscriptions
• Sweepstakes
• SMS Polls
• Trivia
• Text-to-Screen
• Email Capture
• Interactive Menu-Driven SMS Responses
• Mobile Coupons
• Mobile Internet/WAP Call-to-Action
• Dynamic Publishing via RSS/ATOM Feed
• Interactive Voice Response (IVR)
• Ringtones & Wallpapers
• MMS (supported only on Verizon at this time)

WEB2Text's mobile Customer Relationship Management (CRM) and analytics platform enables marketers to build direct-to-consumer relationships, segment audience lists, create mobile media distribution channels for messaging, multimedia and analyze all reporting results from an easy-to-use platform.

“WEB2Text provides marketers with all the necessary tools they need to engage hundreds of millions of global customers in a quick, efficient and measurable manner," says Jeff Mard, Director of Strategic Partnerships & Mobile Marketing. “It is truly revolutionizing the way mobile marketing is being utilized and the way companies are doing business on a daily basis.” 

Peer360°'s WEB2Text product offers the following three primary options based on the users’ needs:

• Web to Mobile: Sending text messages from a website form;
• Mobile to Mobile: Sending keywords to short code and getting a text message response;
• Broadcast to Mobiles: Allows users to broadcast text messages to client opt-in list(s).

Peer360º solutions are currently used in 40 countries in 19 languages. Customers include Harley Davidson, General Electric, Nokia, Heineken, Chegg, Dunkin’ Brands, Rimmel London, and Wrigley, among others.

About Peer360°:
Peer360° is a leading e-marketing and communications company, delivering innovative solutions to clients around the world. Based in Connecticut and Florida, Peer360° is part of the Horizon Marketing Group family of companies. Horizon Marketing Group is a leading interactive marketing and communications agency, delivering services to clients around the world. HMG's network of branded companies provides advertising, email marketing, corporate communications, strategic media planning and buying, technology solutions, search marketing and public relations / ePR to clients in more than 40 countries. Horizon Marketing Group's family of companies includes Horizon Interactive, Vanguard Financial Consulting, Peer360°, Horizon Connect, School Dismissal Manager and Divide The Ride. To learn more, please visit: www.horizonmarketing.com.

*Source: mocoNews.net (published January 6, 2010)