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Diageo : Case Study
Diageo
Noted as one of the world’s largest corporations, Diageo is the also
the world’s leading “premium drinks” business. With 180 offices
worldwide and markets spanning the globe, Diageo was seeking a new and more
cost effective way to communicate with their global audience and international
employee base. Diageo enlisted Horizon’s email marketing experts to develop
a series of email newsletter templates they could use for internal communications,
as well as brand awareness and global messaging.
To date, Horizon has developed over thirty email newsletter and product promotion
templates for Diageo.