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Tracking Email Campaigns from Broadcast through Conversion

There are certain steps that must be taken in order for any analytic plan to be effective. If the data being reported by Google Analytics or any other website tracking system is hard to understand it will be difficult to make educated decisions.

For those currently using Google Analytics we recommend implementing tagged URLs which allow you to easily identify traffic sources and campaigns that are drawing visitors to your site. 

This process can become cumbersome when tracking email campaigns. One challenge internet marketer’s face is tracking specific email campaigns from inception through conversion. Sure, most email marketing applications provide useful data like open rates and click analysis, but how are they tracking the traffic from the email to verify they are truly adding revenue to the bottom line? 

At Peer360° we recognized this obstacle and developed a solution.

When an email publication is created with our Peer360° WEBLetter application, any external link is automatically transformed into a tagged URL, including source, campaign and medium, making it automatically tagged for Google Analytics tracking. It is only by tracking traffic and conversions by specific source that we are able to make changes to our marketing budgets putting the dollars where they provide the best ROI.    

By designing effective search marketing and email campaigns and optimizing websites to convert traffic, Horizon Marketing Group and Peer360° work together to help our clients set and achieve goals productive to their online marketing plans. If you would like to improve your internet presence and turn your website into your most active sales and marketing tool, just contact me using the information below.