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Use Google Analytics to Measure Traffic From iPhone Users.

When it comes to measuring your website’s traffic sources, one of the fastest growing segments you should be watching is visits from iPhone users. Considering Apple has sold over 37 million iPhones and recently reached their billionth iPhone App download its safe to say iPhone users represent a substantial market.

Businesses that identify a trend of visits from this popular traffic source early will be able to beat their competition to the table with new campaigns designed for this rapidly expanding segment.

Google has recognized this by enabling Google Analytics to track visits from iPhone users. Using Advanced Segmentation within Google Analytics, users are now able to isolate and analyze subsets of traffic, including iPhone traffic.
Here is how to view iPhone and iPod Touch traffic in Google Analytics:

• In Google Analytics click on the drop down menu, next to "Advanced Segments" in the upper right corner of the screen.
• Select "Visits from iPhone." (You may want to uncheck "All Visits" when viewing your iPhone segment to isolate the traffic. If the percentage of total visits to your site from the iPhone is low, it might be difficult to visualize both sets of numbers on the same graph.

Advanced Segmentation is one of Google Analytics' most powerful features. You can use it to slice and dice your Google Analytics data using many variables. Another application of Advanced Segments would be to compare the segments of iPhone and Android
From the “Advanced Segments” dropdown menu, click on "Create a new custom segment", and create a segment with two criteria.

• Drag "Operating System" under the "Systems" dimension into the target area with the dotted-line border, and type "iPhone" into the "Value" field.
• Click "Add 'or' statement" to get a second target area, and do the same for “Android.”
• Name your segment and click “Create Segment.”

You can now watch both traffic sources.
Click here for a short video and further explanation of Google Analytics Advanced Segments.

Through strategic search optimization methods and traffic analysis, Horizon Marketing Group can help you take your company’s online marketing campaigns to the next level. Contact us today to schedule a search engine optimization and website analytics consultation.